Annual self-analysis is an essential in the effective marketing of personal services,
as is annual inventory in merchandising. Moreover, the yearly analysis should
disclose a decrease in faults, and an increase in virtues. One goes ahead, stands
still, or goes backward in life. One’s object should be, of course, to go ahead. Annual
self-analysis will disclose whether advancement has been made, and if so, how
much. It will also disclose any backward steps one may have made. The effective
marketing of personal services requires one to move forward even if the progress is
Your annual self-analysis should be made at the end of each year, so you can
include in your New Year’s Resolutions any improvements which the analysis
indicates should be made. Take this inventory by asking yourself the following
questions, and by checking your answers with the aid of someone who will not
permit you to deceive yourself as to their accuracy.
1. Have I attained the goal which I established as my objective for this year?
(You should work with a definite yearly objective to be attained as a part of
your major life objective.)
2. Have I delivered service of the best possible quality of which I was capable, or
could I have improved any part of this service?
3. Have I delivered service in the greatest possible quantity of which I was
4. Has the spirit of my conduct been harmonious and cooperative at all times?
5. Have I permitted the habit of procrastination to decrease my efficiency and if
so, to what extent?
6. Have I improved my personality, and if so, in what ways?
7. Have I been persistent in following my plans through to completion?
8. Have I reached decisions promptly and definitely on all occasions?
9. Have I permitted any one or more of the six basic fears [poverty, criticism, ill
health, loss of love of someone, old age, death] to decrease my efficiency?
10. Have I been either “over-cautious,” or “under-cautious”?
11. Has my relationship with my associates in work been pleasant, or
unpleasant? If it has been unpleasant, has the fault been partly, or wholly
12. Have I dissipated any of my energy through lack of concentration of effort?
13. Have I been open-minded and tolerant in connection with all subjects?
14. In what way have I improved my ability to render service?
15. Have I been intemperate in any of my habits?
16. Have I expressed, either openly or secretly, any form of egotism?
17. Has my conduct toward my associates been such that it has induced them to
18. Have my opinions and decisions been based upon guesswork, or accuracy of
analysis and thought?
19. Have I followed the habit of budgeting my time, my expenses, and my income,
and have I been conservative in these budgets?
20. How much time have I devoted to unprofitable effort which I might have used
to better advantage?
21. How may I re-budget my time, and change my habits so I will be more
efficient during the coming year?
22. Have I been guilty of any conduct which was not approved by my conscience?
23. In what ways have I rendered more service and better service than I was paid
24. Have I been unfair to anyone, and if so, in what way?
25. If I had been the purchaser of my own services for the year, would I be
satisfied with my purchase?
26. Am I in the right vocation, and if not, why not?
27. Has the purchaser of my services been satisfied with the service I have
rendered, and if not, why not?
28. What is my present rating on the fundamental principles of success? (Make
this rating fairly, and frankly, and have it checked by someone who is
courageous enough to do it accurately.)
Although maybe a little early – I do hope this has helped!